For half a century, MSM’s flagship product, Gula Prai, has been the premium sugar brand in Malaysia and the most popular choice among consumers.
The 50 year-old iconic home-grown product, which carries an approximate brand value of RM615 million, is a testament that its brand values are being passed on from one generation of Malaysians to the next. Thus, Gula Prai certainly lives up to its slogan, “Sweetening Lives Since 1964.”
MSM offers a variety of products which are marketed and sold in a variety of packaging options under its flagship brand – Gula Prai. The products include various grades of refined sugar which include coarse grain, fine granulated, soft brown, icing and caster. In addition to premium sugar, MSM also produces sugar sucralose and stevia mix to provide balance lifestyle for our consumers.
MSM’s two most popular sugar products are the high quality PXX sugar for industrial customers and P1 sugar for the general consumers, whereas Caster sugar and Brown sugar are also sought after by industries and consumers alike.
The sugar products are packed in an assortment of packing sizes and types, each tailored to the consumers’ requirement and convenience.