To excel as a highly competitive and environment friendly sugar manufacturer with exceptional quality recognition.

To be prominent corporation in the sugar business by providing products and services of superior value so as to sustain consistent long term growth in volume and profitability.

To achieve consistent and balanced commercial success by:

• Satisfying our customer’s needs,
• Providing superior performance to our shareholders,
• Making available rewarding careers to our people,
• Having mutually beneficial relationships with our core business associates; and
• Participating and contributing effectively towards nation building and the welfare and advancement of the society in which we operate