Brand History
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Fifty years ago, as a newly minted country post-independence, Malaya set off on a daunting journey towards ushering a new era of prosperity and progress. Crucial to this goal was economic self-sufficiency, assuming control of the country’s resources and commodities which were largely foreign owned at the time.
As the world watched with interest on whether Malaya’s nation-building journey would succeed, MSM and other national rose to the occasion – boldly setting forth to transform the socio-economic landscape and contributing strongly to the realisation of peace, prosperity and development.
Fast forward to today, the pioneering role played by MSM and other entities at that time was instrumental in realising a new dawn for Malaysia. In fact, a notable milestone and speaks volumes of the company’s rich heritage and legacy.
Today, the nation’s No.1 sugar player is taking bold leaps to become the region’s number one player and ultimately a global contender. The vision is to transform an excellent local company into a world-class player.
In doing so, MSM can continue fulfilling its mission of providing self-sufficiency of a vital resource for Malaysia and its people.
