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Customer Focused

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Top-notch customer service is a fundamental of MSM’s code of quality.

With a well-established customer base in Malaysia, many remain loyal due to service quality and reliability as well as our product offerings.

We actively seek opportunities to achieve synergies in partnership with our customers as this is one of the critical aspects in the business. This complements our various strengths as it allows us to grow and maintain our market share domestically and penetrate international markets. 

Additionally, we also capitalise on brand penetration which is conducted by placing a special emphasis on product quality to meet customers’ expectations and leverage on our effective distribution network throughout Malaysia.

Throughout the years we have made a strong repute for product quality and service reliability worldwide, thereby allowing our customers to focus on the core aspects of their business and achieve their goals.

MSM Sugar Refinery (Johor) Sdn. Bhd. (MSM Johor), a subsidiary of MSM Malaysia Holdings Berhad (MSM) operates MSM’s new sugar refinery based in Tanjung Langsat, Johor which is set to be the largest standalone sugar refinery in Malaysia. Erected on a 50.63 acre land plot, the integrated complex is under development for Phase 1 - to build and operate a 3,000 tonnes per day of refined sugar output (RSO) contributing of up to 1 million MT on the Group’s annual production capacity. This is set to be fully commissioned by mid year of 2018. Upon increase in demand, expansion of Phase 2 shall commence by 2025. The combined annual production capacity of Phase 1 and Phase 2 is capable for up to an astounding 2 million MT, strengthening MSM’s position as one of the leading refined sugar producer in the region. With an investment of approximately USD $259 million for the development of Phase 1, this magnifies the Group’s confidence to showcase its ability towards MSM’s 53 years of talented expertise and experience in sugar refining and skilled management. Upon completion and full commissioning of MSM Johor, the total group production capacity will increase of up to 3.25 million MT per annum. One of MSM Johor’s salient point enables capacity building which translates to competitive pricing on end products. This allows MSM to foray into neighbouring countries, further strengthen the Group’s domestic market share and transform Malaysia into a regional hub for high quality refined sugar. Significantly, MSM Johor is seen to be a key growth driver for MSM Group to realize its mission in becoming one of the top 10 global sugar player by 2020.