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Low Chooi Hoon

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lndependent Non-Executive Director
Low Chooi Hoon

Age: 52
Nationality: Malaysian
Gender: Female
Date of Appointment: 1 July 2024
Length of Service: < 3 years

Board Committee Membership:

  • Chairman of Board Sustainability Committee

Qualification(s):

  • Bachelor of Business Management (Finance and Investment), Universiti Utara Malaysia
  • ICF Trained Performance Coach, Corporate Coaching Academy

Working Experience and Occupation:

  • Independent Non-Executive Director & Chairman of Nomination and Remuneration Committee and member of Audit Committee & Risk Management and Sustainability, Eco-Shop Marketing Sdn. Bhd. (12 October 2023 – October 2024)
  • Chief Executive Officer & Executive Director, MyNews Retail Sdn. Bhd and MyCU Retail Sdn Bhd (November 2020 – March 2022)
  • Executive Director and Board Member, MyNews Kineya Sdn Bhd and MyNews Ryoyupan Sdn Bhd (November 2020 – March 2022)
  • Chief Operating Officer & Executive Director, Etika Sdn. Bhd, Etika Fresh Milk Sdn Bhd, Etika Vending Sdn Bhd, Etika Singapore PTE (February 2017 – June 2019)
  • Country Head & General Manager & Executive Director, Disposable Soft Goods Sdn. Bhd and Disposable Soft Goods (S) Pte (July 2014 – August 2016)
  • General Manager, Consumer Product Division, L’Oréal Malaysia Sdn. Bhd. (April 2012 – May 2014)
  • Marketing Director and Executive Director, Sara Lee Malaysia Sdn. Bhd. (January 2005 – September 2011)
  • Executive Director, Sara Lee South East Asia Sdn. Bhd. (July 2003 – September 2011)
  • Marketing Manager, Sara Lee Malaysia Sdn. Bhd. (August 2000 – June 2003)
  • Brand Manager, Unilever Malaysia Sdn. Bhd. (July 1998 – July 2000)

Directorship of Public Companies/Listed Issuers:

  • Nil

MSM Sugar Refinery (Johor) Sdn. Bhd. (MSM Johor), a subsidiary of MSM Malaysia Holdings Berhad (MSM) operates MSM’s new sugar refinery based in Tanjung Langsat, Johor which is set to be the largest standalone sugar refinery in Malaysia. Erected on a 50.63 acre land plot, the integrated complex is under development for Phase 1 - to build and operate a 3,000 tonnes per day of refined sugar output (RSO) contributing of up to 1 million MT on the Group’s annual production capacity. This is set to be fully commissioned by mid year of 2018. Upon increase in demand, expansion of Phase 2 shall commence by 2025. The combined annual production capacity of Phase 1 and Phase 2 is capable for up to an astounding 2 million MT, strengthening MSM’s position as one of the leading refined sugar producer in the region. With an investment of approximately USD $259 million for the development of Phase 1, this magnifies the Group’s confidence to showcase its ability towards MSM’s 53 years of talented expertise and experience in sugar refining and skilled management. Upon completion and full commissioning of MSM Johor, the total group production capacity will increase of up to 3.25 million MT per annum. One of MSM Johor’s salient point enables capacity building which translates to competitive pricing on end products. This allows MSM to foray into neighbouring countries, further strengthen the Group’s domestic market share and transform Malaysia into a regional hub for high quality refined sugar. Significantly, MSM Johor is seen to be a key growth driver for MSM Group to realize its mission in becoming one of the top 10 global sugar player by 2020.