Page 18 - MSM_AR2020

CHAIRMAN’S DELIVERING MSM MANAGEMENT DISCUSSION GROUP FINANCIAL
STATEMENT VALUE OVERVIEW & ANALYSIS REPORT

SWEETENING LIVES

OF MALAySIANS

SINCE 1964

KeY HiGHLiGHts CORPORATE PROFILE
16
Revenue Incorporated on 10 March 2011, MSM has been listed on the Main Market of
RM Bursa Malaysia and has a market capitalisation of RM401 million as at 31 December
2.2 billion 2020. The 50 year-old iconic home-grown product, which carries an approximate
MSM MALAYSIA HOLDINGS BERHAD Annual Report 2020
brand value of RM624.3 million, is a testament that its brand values are being passed
on from one generation of Malaysians to the next.
Total Assets
RM The current production capacity for MSM Group is 2.05 mil tonnes whilst the capacity in FY2020
2.8 billion is 2.14 mil tonnes. The total production capacity has been further reduced due to the completion
closure of MSM Perlis following the consolidation of Group’s capacity.
Total Refineries We produce, market and sell refined sugar products under our flagship Gula Prai
2 brand that lives up to its slogan, “Sweetening Lives Since 1964.” Apart from
household consumers, MSM sells to a wide range of customers in Malaysia and in other countries,
directly and indirectly through traders, wholesalers and distributors.
Production Output
1,010,215 VisiOn MissiOn

tonnes To be a world class, cost efficient and We seek to enhance our values for the shareholders and
high performance organisation with optimise growth and achieve a sustainable, balanced
Capacity Utilisation a sustainable business model and and integrated economic, social and environmental
diverse portfolio in the food related performance by transforming our business model and
business. reaping opportunities throughout the food value chain.
47%
Current Annual OUR SUBSIDIARIES: OUR CUSTOMERS:
Production Capacity cORe VALues
• MSM Prai Berhad • Malaysian households
2.05 mil tonnes • MSM Sugar Refinery • Beverage and
S Sense of • MSM Logistics Sdn Bhd confectionery
(Johor) Sdn Bhd
Belonging
companies
Domestic Market Share • MSM Trading & • Hotels
Distribution Sdn Bhd • Restaurants and food
60% • MSM Trading outlets
W Winning International DMCC • Distilleries and
producers of ethanol,
Attitude
1,024,603 OUR PRODUCTS: animal feed and yeast
Total Sales Volume
• White refined sugar of
various grain sizes
tonnes I Integrity • Soft brown sugar
• Sugar premix
Top 5 Export • Liquid sugar
Destinations • Molasses
• Fine Syrup
Vietnam I Innovation • Sucralose & Stevia Mix
China
South Korea
Singapore T Teamwork
New zealand