Backed by quality achievements, reputed clientele and continuous investments in people, technology and capabilities; MSM is advancing its domestic lead and making new inroads internationally, en route to becoming a world class, cost efficient and high performance organisation with a sustainable business model and diverse portfolio in the food related business.
Strategic Roadmap
Spearheading more than half of domestic market share, MSM is geared to expand its value chain across the upstream and downstream segments to drive growth.
Anchoring Strength
With over 50 years of experience in the sugar industry, MSM targets to increase exports to new markets as its production capacity will increase tremendously by its upcoming largest standalone sugar refinery in Malaysia.
Sustainable Business
MSM emphasizes balance of financial performance with social responsibility. This equitable stability is poised to increase shareholder value and an active role in sustainainability efforts.
Premium Sugar Brand
MSM’s flagship product, Gula Prai is the premium sugar brand in Malaysia. MSM upholds its repute for quality products that meet the highest standards of productivity, safety and hygiene.