Sweetening Lives Since 1964
For over six decades, Gula Prai has played a pivotal role in shaping Malaysia’s sugar industry, consistently delivering products of the highest quality. As a trusted brand, it has earned the confidence of generations, offering safe, Halal, and Kosher certified sugar products that meet global standards.
As an iconic, home-grown brand, Gula Prai has been Malaysia’s premium sugar choice for both consumers and the food and beverage (F&B) industry. With its commitment to excellence, Gula Prai has become synonymous with quality, reliability, and sustainability, making it the preferred sweetener in kitchens, businesses, and homes across the nation.
What sets Gula Prai apart is not just its legacy of over 60 years, but its ongoing innovation and dedication to customer satisfaction. Known for its consistency and pure, refined taste, Gula Prai continually meets the diverse needs of its users—whether for baking, cooking, or beverages. The company also embraces sustainable practices, supporting local communities and ensuring its products are made with care for both people and the planet.
Gula Prai offers a wide variety of sugar products, available in multiple packaging options. These include several refined sugar grades, such as coarse grain, fine granulated, soft brown, icing, and caster sugar, each tailored to suit the diverse needs of consumers.
Among MSM's most popular products are PXX sugar, a premium choice for industrial customers, and P1 sugar, widely preferred by general consumers. Additionally, caster sugar and brown sugar are highly sought after by both industries and consumers for their versatility in a wide range of culinary applications.
To cater to the specific needs of its diverse customer base, MSM ensures that its sugar products are available in an assortment of packaging sizes and types, providing convenience and flexibility for consumers and businesses alike.
By continuously enhancing production processes and maintaining strict quality controls, Gula Prai remains a leader in Malaysia’s sugar industry, making it a trusted household name and a staple in the culinary world.